The digital marketing landscape is rapidly changing with the advent of AI Overviews by Google. These concise, AI-generated answers appear at the top of search results, attracting higher click-through rates than traditional listings. Currently, AI Overviews appear in 15% of queries, a significant dec...
Read MoreGoogle has announced significant changes to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here's what you need to know. Google Local Service Adds Branded Searches: Google Local Service Ads will now display for branded searches, meaning your...
Read MoreHurricane Beryl strengthened to a Category 1 hurricane before making landfall along the Gulf Coast of Texas early Monday morning. PSAI's state-of-the-art Weather Engine is an essential tool for monitoring and assessing storm impacts, offering critical data on wind speeds and the number of affected h...
Read MoreWe’re thrilled to share some fantastic news that’s sure to boost your business’s visibility and lead generation. Google is launching an exciting update that brings Local Services Ads (LSAs) to Google Maps! This development, currently rolling out on the iOS version of the Google Maps mobile app, offe...
Read MoreHaving a strong reputation in the home improvement industry isn't just an asset—it's a necessity. Potential clients need assurance and trust before inviting professionals into their homes. A strong online reputation can significantly influence your business's growth and success. Here’s why maintaini...
Read MoreRoofing contractors thrive on the ability to efficiently manage and capitalize on every lead opportunity. At PSAI, we recognize the pivotal role that lead generation plays in the success of your business. Our suite of innovative tools is tailored to optimize lead management, ensuring that no opportu...
Read MoreAs the digital marketing terrain constantly shifts, Facebook remains a dominant force for home improvement enterprises. Its vast reach, precise targeting tools, and engagement-driven functionalities provide abundant avenues for success in the fiercely competitive home services sector. In the journey...
Read MoreSpring is finally here, and for contractors and companies in the home services industry, that means one thing: it's busy season. As homeowners emerge from winter hibernation with fresh ideas and renovation plans, businesses in this sector have a golden opportunity to capitalize on the surge in deman...
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