Predictive Sales A.I. Tools and News

In marketing, performance isn’t just about who clicks—it's about who converts. And the best way to know which efforts are truly working? Follow the lead. Too often, businesses invest in ads, promotions, and outreach without clearly identifying which sources are generating real opportunities. This la...

As the days get longer and homeowners turn their attention to outdoor projects, the busy season for home improvement is about to kick into high gear. Whether you specialize in roofing, windows, siding, or full exterior remodels, now is the time to make sure your marketing engine is firing on all cyl...

We extend our heartfelt thanks to everyone who attended the GAF WeatherHub event in Naperville. Your enthusiastic participation made it a tremendous success, and we are grateful for the opportunity to connect with such dynamic professionals in the roofing industry. WeatherHub with GAF Warranty Notif...

In today's economic climate, homeowners are becoming increasingly cautious about their spending. Factors such as economic uncertainty and budget constraints are leading them to seek more affordable alternatives to costly home improvements.  As a roofer, it's essential to adapt your services to...

As a home services contractor, your primary focus should be on growing your business, not stressing over whether your sales efforts meet TCPA requirements. Our current software is designed to help you navigate these compliance challenges effortlessly, offering essential features that mitigate risks...

What is TCPA? The TCPA is US Federal legislation that was enacted in 1991 and aims to protect consumers from repetitive, unwanted, or intrusive calls from telemarketers. Over the years its scope has increased to include emerging technologies and telemarketing trends, including the establishment of a...

The digital marketing landscape is rapidly changing with the advent of AI Overviews by Google. These concise, AI-generated answers appear at the top of search results, attracting higher click-through rates than traditional listings. Currently, AI Overviews appear in 15% of queries, a significant dec...

Google has announced significant changes to its Local Service Ads, impacting how businesses appear in branded searches and how disputes are handled. Here's what you need to know. Google Local Service Adds Branded Searches: Google Local Service Ads will now display for branded searches, meaning your...

Hurricane Beryl strengthened to a Category 1 hurricane before making landfall along the Gulf Coast of Texas early Monday morning. PSAI's state-of-the-art Weather Engine is an essential tool for monitoring and assessing storm impacts, offering critical data on wind speeds and the number of affected h...