Hurricane Beryl strengthened to a Category 1 hurricane before making landfall along the Gulf Coast of Texas early Monday morning. PSAI's state-of-the-art Weather Engine is an essential tool for monitoring and assessing storm impacts, offering critical data on wind speeds and the number of affected h...
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As the digital marketing terrain constantly shifts, Facebook remains a dominant force for home improvement enterprises. Its vast reach, precise targeting tools, and engagement-driven functionalities provide abundant avenues for success in the fiercely competitive home services sector. In the journey...
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Successful home services companies use social media to engage with their customer base and grow their audience. As social media continues to dominate the advertising space, creating campaigns should be a key part of your marketing. What makes a social media campaign successful? Let’s discuss how you...
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What does it take to run successful ad campaigns? You can have the most interesting visuals, the smartest copy, and the most enticing CTAs, but if you’re not reaching the right audience, it doesn’t really matter what you’re saying. At the foundation of every successful campaign is an audience who is...
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Hurricane Ian has strengthened into a major Category 3 hurricane and is set to make landfall in Florida. PSAI is the only tool that can track and measure effects of a storm, with insights including wind speeds and home counts. The latest advancement in PSAI's Weather Engine is hurricane tracking abi...
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An effective ad campaign is not one that’s seen by millions of people, rather one that’s seen by the right people. Who are the “right” people? The right people are unique to you. They fit your customer profile, they align well with your service offerings, and are in a position to act. It’s great to...
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