Marketing Manager-Brand Management

Job Title: Marketing Manager-Brand Management
Location: Boca Raton, FL-Hybrid/Remote

About Us:

Predictive Sales AI is at the forefront of transforming the home services industry with AI-driven software. We empower businesses to make smarter decisions, increase efficiency, and unlock new growth opportunities. As part of our growth, we are seeking an experienced accountant who thrives in a fast-paced, innovative environment.

Are you passionate about supporting business growth through innovative products that are reshaping the industry? At Predictive Sales AI, we're revolutionizing the home services market with cutting-edge AI-driven software, and we’re looking for a talented Accountant to join our dynamic team. If you're passionate about advancing financial practices while supporting tech-focused clients, we want to hear from you!

Job Overview:

We are seeking a highly skilled and innovative Marketing Manager-Brand Management to join our team. This role is ideal for a creative, data-driven individual who thrives in a fast-paced, collaborative environment. As a Marketing Manager, you will lead content creation, strategy development, and marketing campaigns aimed at increasing brand awareness, driving engagement, and promoting our software solutions. You will work closely with cross-functional teams to craft clear, customer-friendly messaging that resonates with internal and external audiences.

Key Responsibilities:

• Design and implement a content strategy that supports our objectives and enhances brand awareness.
• Align marketing campaigns with our business goals, focusing on increasing brand value and awareness for employees, clients, and prospects.
• Produce engaging and informative content, including blog posts, email campaigns, case studies, press releases, and presentations.
• Leverage Adobe Creative Cloud to design content that integrates visual elements, enhancing the impact and appeal of all marketing materials.
• Review and edit content for brand consistency, ensuring that all materials maintain high standards for grammar, style, and messaging.
• Ensure all content is regularly updated and optimized to engage visitors and boost SEO rankings.
• Maintain active and engaging company blogs and social media profiles.
• Monitor the performance of all marketing content, focusing on improving search rankings, audience engagement, and conversion rates.
• Analyze marketing campaign metrics and adjust strategies accordingly to refine content and drive more impactful results.
• Create regular reports to track the performance of content initiatives and provide actionable insights.
• Maintain and improve the quality and relevance of website content.
• Collaborate with other team members, including the Marketing Manager, creative teams, and cross-functional groups, to brainstorm new marketing strategies and campaigns.
• Promote a collaborative and innovative atmosphere to continuously improve Spectrum’s marketing approach.
• Stay up-to-date with the latest industry trends, competitive analysis, and customer feedback.
• Bring fresh insights and content ideas into customer interactions, integrating industry developments into marketing efforts.
• Support the development and execution of digital marketing strategies, including email campaigns, social media outreach, and A/B testing.
• Contribute to the overall advertising strategy, optimizing online campaigns for maximum reach and effectiveness.
• Work on multi-channel campaigns to reach target audiences through both innovative and traditional marketing methods.
• Translate complex software tools into clear and effective marketing content that resonates with customers.
• Create and produce content for various channels, such as videos, blog posts, case studies, and social media 
• Advise clients on which software tools best meet their needs.
• Continuously monitor and assess campaign performance, using data to refine and optimize marketing strategies.
• Work closely with creative, product, and sales teams to ensure consistent messaging and alignment with overall business objectives.

We are looking for an individual who is organized, proactive, and detail oriented. In this role, you will work closely with teams across the company. Here’s what we’re looking for:

• Strong analytical and problem-solving abilities.
• Highly organized, with a keen eye for detail and accuracy.
• Excellent oral, written, and interpersonal communication skills.
• Demonstrated ownership and follow-through on tasks.
• Customer service-focused with a solution-oriented approach.
• Professional demeanor and composure.

Required Skills and Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in content creation, marketing strategy, and brand management.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for content design and production.
• Solid understanding of digital marketing strategies (SEO, email marketing, social media) and campaign management.
• Strong writing, editing, and proofreading skills with attention to detail.
• Analytical mindset with the ability to interpret campaign data and refine strategies accordingly.
• Ability to manage multiple projects simultaneously, with a keen eye for deadlines.
• Strong collaboration skills, capable of working in a cross-functional team environment.
• Excellent verbal and written communication skills, with the ability to explain complex concepts clearly and succinctly.
• A creative problem-solver with a passion for innovative marketing and brand development.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
• Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
• Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
• Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

If you're ready to be part of an innovative, growth-oriented team, apply today!