Job Title: Marketing Manager-Brand Management
Location: Chicago, IL-Hybrid/Remote
About Us:
Predictive Sales AI is at the forefront of transforming the home services industry with AI-driven software. We empower businesses to make smarter decisions, increase efficiency, and unlock new growth opportunities. As part of our growth, we are seeking an experienced accountant who thrives in a fast-paced, innovative environment.
Are you passionate about supporting business growth through innovative products that are reshaping the industry? At Predictive Sales AI, we're revolutionizing the home services market with cutting-edge AI-driven software, and we’re looking for a talented Accountant to join our dynamic team. If you're passionate about advancing financial practices while supporting tech-focused clients, we want to hear from you!
Job Overview:
We are seeking a highly skilled and innovative Marketing Manager-Brand Management to join our team. This role is ideal for a creative, data-driven individual who thrives in a fast-paced, collaborative environment. As a Marketing Manager, you will lead content creation, strategy development, and marketing campaigns aimed at increasing brand awareness, driving engagement, and promoting our software solutions. You will work closely with cross-functional teams to craft clear, customer-friendly messaging that resonates with internal and external audiences.
Key Responsibilities:
- Design and implement a content strategy that supports our objectives and enhances brand awareness.
- Align marketing campaigns with our business goals, focusing on increasing brand value and awareness for employees, clients, and prospects.
- Produce engaging and informative content, including blog posts, email campaigns, case studies, press releases, and presentations.
- Leverage Adobe Creative Cloud to design content that integrates visual elements, enhancing the impact and appeal of all marketing materials.
- Review and edit content for brand consistency, ensuring that all materials maintain high standards for grammar, style, and messaging.
- Ensure all content is regularly updated and optimized to engage visitors and boost SEO rankings.
- Maintain active and engaging company blogs and social media profiles.
- Monitor the performance of all marketing content, focusing on improving search rankings, audience engagement, and conversion rates.
- Analyze marketing campaign metrics and adjust strategies accordingly to refine content and drive more impactful results.
- Create regular reports to track the performance of content initiatives and provide actionable insights.
- Maintain and improve the quality and relevance of website content.
- Collaborate with other team members, including the Marketing Manager, creative teams, and cross-functional groups, to brainstorm new marketing strategies and campaigns.
- Promote a collaborative and innovative atmosphere to continuously improve Spectrum’s marketing approach.
- Stay up-to-date with the latest industry trends, competitive analysis, and customer feedback.
- Bring fresh insights and content ideas into customer interactions, integrating industry developments into marketing efforts.
- Support the development and execution of digital marketing strategies, including email campaigns, social media outreach, and A/B testing.
- Contribute to the overall advertising strategy, optimizing online campaigns for maximum reach and effectiveness.
- Work on multi-channel campaigns to reach target audiences through both innovative and traditional marketing methods.
- Translate complex software tools into clear and effective marketing content that resonates with customers.
- Create and produce content for various channels, such as videos, blog posts, case studies, and social media
- Advise clients on which software tools best meet their needs.
- Continuously monitor and assess campaign performance, using data to refine and optimize marketing strategies.
- Work closely with creative, product, and sales teams to ensure consistent messaging and alignment with overall business objectives.
Desired Traits:
We are looking for an individual who is organized, proactive, and detail oriented. In this role, you will work closely with teams across the company. Here’s what we’re looking for:
- Strong analytical and problem-solving abilities.
- Highly organized, with a keen eye for detail and accuracy.
- Excellent oral, written, and interpersonal communication skills.
- Demonstrated ownership and follow-through on tasks.
- Customer service-focused with a solution-oriented approach.
- Professional demeanor and composure.
Required Skills and Experience:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in content creation, marketing strategy, and brand management.
- Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) for content design and production.
- Solid understanding of digital marketing strategies (SEO, email marketing, social media) and campaign management.
- Strong writing, editing, and proofreading skills with attention to detail.
- Analytical mindset with the ability to interpret campaign data and refine strategies accordingly.
- Ability to manage multiple projects simultaneously, with a keen eye for deadlines.
- Strong collaboration skills, capable of working in a cross-functional team environment.
- Excellent verbal and written communication skills, with the ability to explain complex concepts clearly and succinctly.
- A creative problem-solver with a passion for innovative marketing and brand development.
Why Join Us?
- Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
- Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
- Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
- Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.
If you're ready to be part of an innovative, growth-oriented team, apply today!
