When it comes to targeting homes impacted by extreme weather, focusing solely on hail damage might be leaving a significant opportunity on the table. While hail can undoubtedly wreak havoc on roofs, it's essential not to overlook the pervasive impact of wind damage. Statistics reveal that wind damage occurs a striking 2-3 times more frequently than hail, making it a critical factor to consider in any roofing marketing strategy. By harnessing software that identifies homes affected by wind, roofers can tap into a broader pool of potential leads, maximizing their outreach efforts and ensuring they don't miss out on valuable opportunities. In a competitive market, understanding the prevalence of wind damage and its significance in roofing repairs can be the key to staying ahead and capturing the attention of homeowners in need.
Sometimes homeowners aren't aware when high winds impact a roof so when Bella Construction launched a storm campaign informing homeowners in PA, they were able to educate and convert 58 leads in just one month!
Setting a cost-per-lead goal on your campaign assures your leads will provide a strong ROI, which is exactly what Dr. Roof did to turn 12,000 homeowners into a $45 cost-per-lead!
Being the first to market paid off for Freddy and Sons when a storm came through multiple markets and they were able to reach 25,000 homeowners and generated 42 leads!
By using our precise targeting tools, Rapid Roofing was able to identify homeowners that were most impacted by extreme weather than came through their market and generate contacts at $51 per lead.
Large storms mean large opportunities! Storm Warrior got their ads infront of 73,000 homewoners the instant high winds came through and generated 58 leads in just one month!
By using our precise targeting tools, Roofsmith Restoration was able to identify homeowners that were most impacted by high winds that came through their market and generate contacts at $82 per lead.
WHY CHOOSE PSAI
"If you’re not using PSAI’s Know Your Customer software, you’re putting your business at financial risk. It ensures proper consent through recordings, disclaimers, and checkboxes, which is crucial for TCPA compliance. This tool has been key in protecting us ahead of the new regulations."
Eric Peschke
VP of Marketing | ZINTEX Remodeling Group
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
Victor Lupis
Owner of Dynasty Building Solutions
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Nish Patel
Vice President of DreamHome Remodeling, Inc.
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
Dave Homavand
Owner of Pacific Exteriors LLC
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
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