In the competitive world of home improvement, understanding and optimizing your lead generation efforts is crucial. Our comprehensive eBook, "Call Tracking Essentials for Home Improvement Companies," provides you with the knowledge and tools you need to track phone calls effectively, improve customer interactions, and drive significant business growth.
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Importance of Call Tracking
Identify and analyze the effectiveness of your marketing channels to make data-driven decisions.
Google Updates Impacting Your Call History Insights
Adapt to changes and continue monitoring call volumes and sources effectively.
Auditing and Improving Call Handling
Ensure high-quality customer service and improve conversion rates.
Google has recently removed call reporting from Google Business Profiles, making it more challenging for businesses to track and analyze their inbound calls. This change underscores the critical need for companies to implement their own call tracking systems to maintain these valuable insights. Our eBook highlights how you can seamlessly transition to using call tracking software to ensure you continue to receive accurate data on call volumes and sources.
This eBook covers everything from understanding lead sources to integrating SMS-compatible call tracking lines for better customer engagement. You'll learn how to identify and analyze the effectiveness of your marketing channels, measure and enhance campaign performance, and adapt to changes in Google Business Profiles to ensure continued monitoring of call volumes.
Predictive Sales A.I. empowers home improvement companies with advanced sales and marketing solutions. Our mission is to help businesses like yours thrive in the competitive market by providing innovative tools and strategies that drive growth and success.
WHY CHOOSE PSAI
"If you’re not using PSAI’s Know Your Customer software, you’re putting your business at financial risk. It ensures proper consent through recordings, disclaimers, and checkboxes, which is crucial for TCPA compliance. This tool has been key in protecting us ahead of the new regulations."
Eric Peschke
VP of Marketing | ZINTEX Remodeling Group
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
Nick Hutcherson
Owner | Hutcherson Construction
"Spectrum is dedicated to your business and website, offering tools to drive growth through organic methods, paid media strategies, and AI solutions. If you're serious about growth and lead generation, reach out to Spectrum today!"
Sean Henry
Owner | All American Roofing & Remodeling
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
Victor Lupis
Owner of Dynasty Building Solutions
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
Nish Patel
Vice President of DreamHome Remodeling, Inc.
"The results that I have received from sweepstakes campaigns has always been below an 8% marketing costs and more commonly under 4%. It keeps my call center busy at all times and it keeps lead flow into my CRM, giving us a full sales funnel when we need it. Anyone in the home services that experiences slow times can really benefit from a sweepstakes campaign."
Steve Little
Owner of Your Home Improvement Company
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
Eli Ferrell
Marketing Director of Burnett Home Improvement
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
Dave Homavand
Owner of Pacific Exteriors LLC
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
Lowell Hinte
Owner of ContractingPRO
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