Senior Paid Media Specialist

Senior Paid Media Specialist

About Us:

Predictive Sales AI (PSAI) is a leading innovator in artificial intelligence solutions, dedicated to empowering home improvement contractors with data-driven insights and AI-powered lead generation to identify ideal customers and enhance their sales strategies. We operate on a merit-based philosophy, focusing on assembling top-tier talent to drive exceptional results for our clients and company.

Role Overview:

We are seeking an experienced Senior Paid Media Specialist to collaborate directly with our clients in managing and optimizing their advertising campaigns. In this role, you will develop, execute, and refine paid media strategies across various platforms to drive lead generation and enhance our clients' online presence. This position requires a strategic thinker with a proven track record in managing successful paid media campaigns.

Key Responsibilities:

• Client Collaboration: Work closely with clients to understand their business objectives, target audiences, and key performance indicators (KPIs) to develop tailored paid media strategies.
• Campaign Development and Execution: Create, launch, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, and other PPC networks, ensuring alignment with client goals.
• Performance Monitoring and Optimization: Regularly monitor campaign performance, analyze data, and implement optimization strategies to maximize return on investment (ROI) and achieve desired KPIs.
• A/B Testing: Conduct A/B tests on ad creatives, landing pages, and targeting strategies to identify and implement improvements.
• Budget Management: Manage advertising budgets effectively, ensuring efficient allocation and spending to meet client objectives.
• Reporting: Prepare and present detailed performance reports to clients, providing insights and recommendations for ongoing campaign enhancement.
• Industry Trends: Stay informed about the latest trends in paid media, emerging platforms, and best practices to keep client strategies current and effective.

Qualifications: Senior Paid Media Specialist

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in managing paid media campaigns across various platforms.
• Proven track record of developing and executing successful paid media strategies that drive measurable results.
• Proficiency in digital marketing tools and platforms, including Google Ads, Facebook Ads, Google Analytics, and other relevant tools.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with clients and internal teams.
• Strong organizational skills and attention to detail, with the ability to manage multiple campaigns simultaneously.

Why Join Us?

• Innovative Environment: Be part of a forward-thinking company that values creativity and encourages the exploration of new ideas.
• Professional Growth: Access opportunities for continuous learning and career advancement within a supportive and dynamic team.
• Comprehensive Benefits: Enjoy a competitive salary, performance-based bonuses, flexible work arrangements, and a robust benefits package.
• Collaborative Culture: Work in a team-oriented environment where collaboration and mutual respect drive our success.

If you are a strategic thinker with a passion for paid media and a proven ability to drive client success, we invite you to apply for the Senior Paid Media Specialist position at PSAI.

Predictive Sales AI is an equal opportunity employer. We celebrate merit-based achievements and are committed to creating an environment where the most qualified individuals thrive.

INDPSAI