Brand Manager, Software Solutions
At Predictive Sales A.I. (PSAI), we are revolutionizing digital marketing with our AI-powered software tools designed to streamline lead generation and enhance marketing efforts for businesses. As we continue to grow, we’re seeking a Brand Manager, Software Solutions to guide the PSAI brand, simplify our suite of complex software tools, and ensure our clients understand and use the tools to their fullest potential. In this role, you will lead the charge in branding and content creation while also educating clients on how our software can drive their success.
Responsibilities
As the Brand Manager, Software Solutions, you will be responsible for overseeing the branding and communication efforts surrounding PSAI’s software tools. Your responsibilities will include:
- Defining and managing PSAI’s software brand: Work closely with product teams to understand the features of our software tools, then simplify and articulate those features to create clear and effective content that resonates with customers.
- Creating marketing content for various channels, including videos, blog posts, case studies, downloadable guides, and social content, ensuring complex software tools are explained in a customer-friendly way.
- Testing and demonstrating software: Get hands-on with the software to test new features, conduct product demos, and ensure customers can easily understand and leverage the tools for their needs.
- Coaching and educating clients: Act as an advisor to guide clients in identifying which PSAI tools best meet their goals, providing clear, actionable instructions to help them succeed.
- Analyzing campaign performance: Monitor and assess key performance metrics to refine content strategies and optimize the way we present and promote our software.
- Collaborating with cross-functional teams: Work with creative, product, and sales teams to ensure that the branding and messaging for PSAI’s software tools is aligned with overall business goals.
- Building case studies and client testimonials: Develop compelling stories that showcase how PSAI’s software has helped clients achieve success, presenting them in a way that’s easy to understand and share.
- Managing multi-channel campaigns: Oversee marketing campaigns across digital platforms to promote the software to the right audiences through both innovative and traditional marketing techniques.
Some Characteristics That Define You
As the Brand Manager, Software Solutions at PSAI, you will need to combine your creativity with technical understanding. You are:
- A creative problem-solver: Able to translate complex software features into simple, engaging, and effective content.
- Data-driven: Able to analyze data and adjust strategies to continuously improve how PSAI’s software is presented and adopted by customers.
- Tech-savvy: You have a keen interest in software and technology, and you’re able to quickly understand and communicate the value of complex tools to customers.
- Clear communicator: You can break down complex concepts into clear, user-friendly language, making PSAI’s software easy to understand for all users.
- Client-focused: You are always thinking about how to provide the best value to clients by ensuring they fully understand and effectively use PSAI’s tools.
- Organized and self-driven: Capable of managing multiple projects at once while ensuring deadlines and goals are met.
Required Skills and Experience
To succeed in this role, you will bring:
- A Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in brand management, content creation, and software marketing, with a focus on simplifying complex products for end users.
- Exceptional written communication skills, able to communicate technical features in an easy-to-understand and engaging manner.
- Experience with software product testing and creating educational content such as product demos, how-to guides, and case studies.
- Adobe Creative Cloud proficiency, particularly in Photoshop and InDesign, to create compelling visual content.
- Experience with video editing tools such as Camtasia or similar to produce engaging video content that showcases software capabilities.
- Experience with SEO/SEM principles and digital marketing practices.
- Experience with Google Ads and Analytics, email marketing tools (e.g., Campaign Monitor), and CRM systems (e.g., Microsoft Dynamics).
- A passion for technology and software, with a strong understanding of how to communicate complex software features to a broad audience.
- Home service industry knowledge is a bonus.
Benefits
At PSAI, we understand that a work-life balance is essential for creativity and performance. As our Brand Manager, Software Solutions, you’ll enjoy:
- Competitive salary and performance-based bonuses
- Comprehensive medical & dental insurance
- Retirement planning & company matching
- Generous PTO, including sick days & holidays
- Year-round gym memberships
- Paid continuing education
- Flexible work schedule and hybrid work-from-home options
- Casual dress code
- Company-sponsored parties and group activities outside of the office
If you’re ready to help us shape the PSAI software brand, create engaging content, and drive client success, apply today to join PSAI!
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