Use the power of A.I. backed by the Hardie brand to drive siding leads for your company!
James Hardie Lead Generation
PSAI has partnered with James Hardie to create the most precise marketing engine, optimized for James Hardie products. Using A.I. and machine learning, our software identifies homes most likely to need high-quality siding and automatically launches guided campaigns to drive opportunities for your business.
Engage, Convert, & Manage Leads in 5 Easy Steps
PSAI has the tools you need to grow your audience, convert traffic, and manage leads in one platform. Harness the power of A.I. to increase your opportunities from first touch to beyond the final sale.
We use precise homeowner targeting, optimized for James Hardie, to set a campaign up for success. This includes filtering our audience by homeowner demographics and property insights to identify homes that are a good fit for James Hardie Siding, even before the homeowners know it. This eliminates competition and puts your company at the front of the line.
2. Digital Marketing Featuring James Hardie Assets
We directly match your custom audience on the most engaging platforms, creating compelling James Hardie branded ads for high intent homeowners. No need to be a digital marketing expert. Our Ads Manager creates guided campaigns using proven strategies and a full arsenal of James Hardie marketing assets. Your lead generation campaign can be launched in minutes.
Including a Chatbot Assistant, A.I. texting, Exit Intent and more, our suite of drop-on lead capture tools has everything needed to convert website visitors into leads without the need of a site redesign.
Our platform will route leads instantly to your own Communication Portal. This one-stop engagement center is where you can track activity, unlock project insights, and customer profiles. Take it a step further by engaging your contacts via chat, text and video calling or boost reviews with the click of a button.
This CAP member leveraged the James Hardie brand to attract a well-aligned audience that was eager to convert. By utilizing the James Hardie product offerings to boost visibility, they were able to increase their conversion rate while keeping costs low.
"If you’re not using PSAI’s Know Your Customer software, you’re putting your business at financial risk. It ensures proper consent through recordings, disclaimers, and checkboxes, which is crucial for TCPA compliance. This tool has been key in protecting us ahead of the new regulations."
"Spectrum stands out by exclusively serving contractors in the home services industry. With deep expertise in this field, Spectrum understands lead costs, market dynamics, and offers unmatched AI tools customized for home service professionals."
"One of the other great things Spectrum brings to the table is their manufacturer partnerships, like the one they have with GAF. By partnering with manufactures, we are able to boost our marketing efforts, expanding our reach and ensuring success in various initiatives."
"The biggest benefit of PSAI, for us, is it maximizes our lead budget. From being able to determine which sources are giving us the best quality leads to then tracking sales trends with those leads, we are able to pair them up with the best opportunities, effectively increasing our closing percentage."
"Visual Quoter is a really key tool for us. We can see this being the future of our industry in terms of how the future homeowner may want to be interacted with. So we made a decision to get on board with Visual Quoter and start advertising and setting up virtual appointments."
"We’re getting great results utilizing some of Spectrum’s A.I. tools, specifically the Chatbot. They have a great A.I. Exit Intent program that captures customers before they leave the website. They also have a financing tool that allows customers to get pre-qualified and look at financing options before they leave."
"Since partnering with Spectrum in 2022, we've increased our lead volume by 70% from 2022 to 2023. Last year alone, we saw an additional 30% increase and doubled our net revenue, thanks to Spectrum's tools and services."
